Quick answer
The short version
Integrative Wellness Group is now Integrative You, the virtual-first successor to the former Belmar, New Jersey clinic. The same founders, Dr. Nicole Rivera and Dr. Nick Carruthers, still lead the root-cause programs now routed through Foundation, DNA Precision, and Private Concierge.
You typed Integrative Wellness Group. You meant us.
The Belmar doors closed in 2022. The chiropractor didn't lose the keys, the practice didn't ghost you, and Dr. Nicole & Dr. Nick are still very much the loud, opinionated, Klinghardt-trained black sheep you remember.
Same doctors. Same root-cause work. Same NJ headquarters. Now under the name Integrative You — delivered virtually, with the equipment we used at the clinic shipped to your house. Nobody's asking you to drive 90 minutes down the Parkway again.

Black Sheep · Since Belmar · 2011
"Other clinics treated the lab value. We treated the human who happened to have one."
2011
IWG founded in Belmar
6,000 sq ft
Jersey Shore clinic
15+ years
Same two founders
2022 →
Now virtual as Integrative You
A short history of New Jersey's most-referred integrative clinic.
2011
IWG opens in Belmar
Dr. Nicole Rivera and Dr. Nick Carruthers open Integrative Wellness Group in a Belmar storefront. The thesis: most NJ chronic illness wasn't being root-caused.
2015–2019
6,000 sq ft + 20 employees
The practice outgrows three locations and lands in its final 6,000 sq ft facility. Adjusting suites, infrared sauna, LLLT, ionic detox, movement studio, full lab. Patients in NJ + flying in from the US, EU, Australia, and Japan.
2017
The home-equipment company
We launch a sister company to ship AmpCoil, red light, brain entrainment, bioresonance, and foot-bath devices to long-distance patients. We discover virtual patients are outperforming the ones driving in weekly.
2021
Our son arrives
Running a 20+ employee NJ clinic while being present parents stops being sustainable. The virtual + home-equipment data is already pointing at the next model.
2022
Belmar closes — the practice doesn't
We close the brick-and-mortar and rebuild from scratch as a virtual concierge integrative medicine practice. Outcomes with focused founders and a tighter system are astounding.
2025
Foundation + DNA Precision open
Concierge worked, but the mission was always broader access. Foundation ($348/quarter) and DNA Precision bring the IWG model to families who couldn't have afforded the brick-and-mortar.
Today
Integrative You — US-run, globally served
Same founders. Same model. Same NJ headquarters. Every NJ county plus 30+ countries. The Belmar evolution made the practice better, not smaller.
Same model. Hybrid delivery. Even better.
We kept everything that worked at the Belmar clinic and stripped out the parts that capped how many people we could actually help. Every row below: what IWG offered then, what Integrative You delivers now, and the part that's measurably better.
Access to your doctor
IWG Belmar · then
Booked appointments at the Belmar clinic. Limited between-visit access.
Integrative You · now
Direct doctor access through the Concierge member portal for the entire duration of your protocol — not just at appointments.
Whole-protocol doctor accessVisits
IWG Belmar · then
Drive to Belmar. Park. Wait. 90-minute round trip for most NJ patients.
Integrative You · now
Video calls from anywhere — home, work, on the road. Same doctors, same depth, zero commute.
From anywhereTherapeutic equipment
IWG Belmar · then
Sauna, ionic detox, PEMF, red light, bioresonance — only when you were physically in the clinic.
Integrative You · now
Equipment shipped to your home. Use it every day. Multiple family members on the same device.
Daily access · whole familyMental-emotional layer
IWG Belmar · then
Referred out. Patients had to coordinate a separate therapist.
Integrative You · now
Mental-emotional coaching built directly into the care plan — not bolted on later.
Built into the protocolLabs
IWG Belmar · then
Mostly cash-pay specialty panels. Insurance was a coding headache.
Integrative You · now
Labs run through in-network insurance whenever possible. We do the legwork.
In-network when possibleMember services
IWG Belmar · then
Front desk juggled phones, intake, scheduling, billing, and walk-ins.
Integrative You · now
Your own personal member concierge for questions, billing, appointments, supplements, and historical chart context.
Personal conciergeImplementation
IWG Belmar · then
Brilliant protocol on paper. Implementation happened (or didn't) between visits.
Integrative You · now
Companion app with daily prompts, integrations, and reminders so the protocol actually gets lived.
Lived, not filed
The Belmar clinic taught us what root-cause medicine needed to look like at scale. Integrative You is what we built once we stopped being capped by walls, drive time, and a front desk.
What IWG patients actually said.
Real intake forms. Real submissions. First name, last initial — the way the consent form said it would be. We didn't edit out the spicy parts.
"We just bought a home in Belmar and felt our prayers were answered when I came across your practice. My wife is on board — even doing the 21-day cleanse with Sam. Hire friendly, teach technical. You do the same. Awesome."
"After leaving your facility this morning I went up the front stairs on my left leg — without pulling myself up with my arms. Yesterday I had to push step by step with my right. This is BIG. Like turning on a light switch. Fixed."
"I was at a low, desperate point. There were times I was frustrated and doubting the program — and no one flinched. Every visit I was met with a person ready to roll up their sleeves and troubleshoot. THAT is healthcare. Thank you."
"I'm forever grateful to have IWG in my life. Medical doctors said 'that's because of your age' or 'that's normal.' IWG listened and found the root of the cause. That means the world to me."
"Before IWG I lived with severe back pain for 3 years — couldn't get out of bed or sit through school. After 3 months I finished the NYC Marathon and started training for USA Triathlon Nationals. Dr. Nick's chiropractic + sound-wave therapy turned my life around."
"I was a skeptic — and I told Dr. Nick so. Several chiropractors over the years, no relief. Now I live my days happier, focused, energized, and pain-free. This skeptic became a believer. You were put in my life for a reason."
Testimonials are submitted patient experiences from the IWG Belmar era. Individual results vary. Integrative You programs do not diagnose, treat, cure, or prevent disease.
The Belmar voice — in their own words.
No actors. No B-roll glow. Real IWG patients explaining what changed when somebody finally looked at the whole pattern instead of one symptom.
Keri
IWG patient. What it actually felt like to be a Black Sheep that finally got a root-cause answer.
IWG Member
Before-and-after the Belmar protocol — the energy, the labs, the family pattern that finally broke.
You don't have to start over. We kept your file in our head.
If you came up through the Belmar years — Dr. Nicole, Dr. Nick, or any of the old IWG practitioner team — you're not a new lead. You're family that moved away for a minute. Drop your chart number (or just your old practitioner's name and a year that rings a bell) and Sam will pull the historical context forward before anyone talks to you.
Most returning IWG patients route into Foundation or Private Concierge. If your case has evolved a lot since Belmar (it usually has), start with the free quiz so we re-route correctly instead of guessing.
Text Sam · or use the form
(855) 765-7114
Sam's member-services text line. Tell her you're a returning IWG patient — she'll pull your chart context before anyone else talks to you. (No phone tag, no email threads.)
Prefer to type the whole story out? Use the reunion form on the right — it lands in Sam's inbox with your chart context attached.
A look inside IWG (2011 – 2022).
The therapies, suites, and rooms that defined the practice — most of which carried over into the virtual home-equipment model.




Full IWG clinic gallery (8 photos) lives on the New Jersey page.
NJ-specific deep dives from the IWG / Integrative You doctors.
From IWG Belmar to Integrative You: The Full Story
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Mold Illness Doctors in NJ: A Coastal-Humidity Guide
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Functional vs Integrative Medicine in NJ: The Real Difference
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Integrative Wellness Group — FAQ
The Belmar doors closed. The work never did.
Take the free Root Cause Quiz and the same NJ doctors who built IWG will route you into the program that fits your case.