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Helping self-led families build lives they do not need to recover from.

About the Founders of Integrative You — Dr. Nicole Rivera & Dr. Nick Carruthers

Integrative You

See Healthcare Differently.

We Had Everything.
So We Left It All Behind.

Thyroid · Hormones · Testosterone · Gut · Fatigue · Brain Fog · Anxiety · Root Cause Healing · Integrative Medicine

We've been the black sheep our entire lives — questioning everything, trusting nothing that didn't make sense. We moved our family to Italy because our values demanded something bolder.

18Years Together
14Years as Doctors
10Years Married
4Years as Parents

As Seen In

Amazon Prime VideoDr. John DemartiniIntegrative You PodcastYouTube
Our Journey

18 Years of Becoming

2008

Two Broke Students Meet

Couldn't afford gas money. Shared a dream of changing healthcare. Started dating over anatomy textbooks.

2012

Doctors — But Disillusioned

Graduated, opened a practice, and immediately realized the system was designed to keep people sick, not make them well.

2015

The Rebellion Begins

Left insurance-based medicine. Built a cash practice on root-cause principles. Lost friends. Gained clarity.

2016

Married in the Middle of Chaos

Got married while building the business. The vows were easy — the balance sheet was not.

2020

2,500+ Families & a Pandemic

COVID proved everything we'd been saying. Families with strong foundations thrived. The rest scrambled.

2022

Became Parents × 2

Two kids changed everything. We stopped building for patients and started building for our children's future.

2023

Packed Up. Moved to Italy.

Sold the house, closed the office, and we homeschooled in Italy. Everyone thought we were crazy. We'd never been more aligned.

2024

Integrative You Goes Global

Documentary on Amazon. 300+ podcast episodes. AI-powered health platform. The black sheep built a flock.

The Original Black Sheep

We're Nick & Nicole—
and we've never fit in.

Doctors for 14 years. Married for 10. Together for 18. Parents for 4. Black sheep since birth.

We were the ones asking "why?" when everyone else was nodding along. The ones who looked at the healthcare system — the one we spent years training in — and said: "This doesn't make sense. Too many people are sick, and the system that's supposed to help them is making it worse."

We had "made it"... and we couldn't trust a single system that got us there.

So we did what black sheep do. We burned the playbook, packed up our kids, our dogs, our dreams — and moved to Italy. Not for vacation. For alignment.

We help self-led families build the systems for better health, deeper connection, and sustainable ambition — so they can enjoy the lives they are working so hard to create.

Nick and Nicole - Real life in Italy
Now Living in Italy

Why We Made the Bold Move

Nothing about the world made sense to us. The food system is broken. The healthcare system treats symptoms, not people. The education system teaches compliance, not thinking. We looked at our kids and thought: "We refuse to raise our family inside a system we don't trust."

We've always been the ones who question everything — and that's exactly what made us great doctors. But we realized we couldn't just treat patients one at a time. We needed to build something bigger.

So we built Integrative You — not just a health platform, but a movement for every family who's ever felt like the odd one out for wanting something better. A home for the black sheep.

NickNicole

Dr. Nick & Dr. Nicole
Co-Founders, Integrative You

The Stuff We Don't Post

Before the Breakthrough,
There Was the Breaking.

"We almost went bankrupt — twice. There were months we couldn't make payroll. Nicole cried in the car after work more times than either of us want to admit. We didn't have a safety net. We had student loans, a startup, and two people too stubborn to quit."

— That season taught us that grit without alignment is just suffering with extra steps.

"Our marriage almost didn't survive the business. We were so focused on saving other families that we forgot to save our own. We fought about money, about priorities, about whether any of this was even worth it. There was a night Nicole said: "I don't know if I can do this anymore.""

— That conversation — the hardest one we've ever had — is the reason we now teach couples how to have the conversations that matter before it's too late.

"We've had patients we couldn't help. People who trusted us and we still didn't have the answers. That haunts you. It's supposed to. Every framework we've built exists because someone once sat across from us and we weren't enough — and we refused to let that happen again."

— Failure isn't the opposite of expertise. It's the price of it.

We share this because you deserve to know who you're trusting with your family's health. Not a highlight reel. The real thing.

Why Black Sheep?

Because the World Is Broken —
And We Stopped Pretending Otherwise.

We Questioned Everything

While everyone was following the standard playbook, we were asking why 60% of adults have a chronic disease in the richest country on earth.

We Walked Away

From a thriving practice, a comfortable life, and a system that rewarded compliance over curiosity. Because comfort isn't the same as alignment.

We Built for the Flock

Every family who's ever Googled their symptoms at 2am, who's been dismissed by their doctor, who knows something is off — this is for you.

Real Families, Real Words

They Trusted the Black Sheep.

"I spent 7 years and $40,000+ bouncing between specialists. Nicole found the root cause in my first assessment. I sobbed — not from sadness, but because someone finally listened."

Jennifer L.

FoundationRoot cause identified in 30 days

"Our whole family did the program together. My daughter's anxiety dropped, my husband stopped snoring, and I finally have energy past 2pm. We're not the same family we were 6 months ago."

Amanda K.

DNA + Family Plan4 family members transformed

"I'm a physician myself. I was skeptical. But the depth of their analysis put my own training to shame. I've since referred 12 of my own patients."

Dr. Robert T.

Clinical TierNow an affiliate partner
Credentials & Recognition

Doctorate of Chiropractic

Life University

Integrative Medicine

Certified

Klinghardt Academy

Certified

Scaling Up Coach

Certified Business Coach

Metronomics Framework

Business Trained

Amazon Documentary

Lead Producers — "Breakthrough"

300+ Podcast Episodes

Integrative You Podcast

2,500+ Families

Transformed Worldwide

As Seen In

Featured in "Breakthrough"

An Amazon documentary exploring human potential and transformation

Available on Amazon

Breakthrough

Dr. Nick and Dr. Nicole are the Lead Producers of this powerful documentary, alongside Dr. John Demartini, world-renowned human behavior specialist.

Dr. Nick serves as the film's narrator, while Dr. Nicole conducted the interviews—together weaving integrative medicine with breakthrough principles of human behavior and personal development.

Watch on Amazon

Lead Producers

Dr. Nick & Dr. Nicole brought this vision to life

Dr. Nick as Narrator

Guiding audiences through the entire documentary journey

Dr. Nicole as Interviewer

Drawing out powerful transformation stories

Meet Your Guides

Two Original Black Sheep,
Building for the Flock

Dr. Nicole Rivera

Dr. Nicole

The Truth-Seeker. The Data Junkie. The Mom Who Won't Settle.

I'm the friend who "gives too much advice"—because I genuinely can't help it. I've always been the black sheep in every room — the one who won't accept "that's just how it is" as an answer, the one digging deeper when everyone else has moved on.

I've spent years asking the questions most doctors never think to ask. Not because I'm smarter — but because I refuse to participate in a system that keeps people sick.

"Everyone's potential is always bigger than they think. Everyone needs people in their corner who see that in them."

Dr. Nick Carruthers

Dr. Nick

The Inventor. The Pattern-Breaker. The Dad Who Questions Everything.

I'm part inventor, part disruptor — the kid who took apart every device in the house just to understand how it worked. That never stopped. I've spent my life questioning systems that don't make sense and building tools that actually help families break free.

The healthcare system told me to follow the protocol. The business world told me to follow the money. I followed neither. Becoming a dad made it crystal clear: I'm not building for metrics — I'm building for the black sheep families who deserve better.

"I'm not interested in cookie-cutter advice. I'm passionate about showing families what's possible when they combine science, soul, and a willingness to question everything."

Own a Business? We Built Something for You Too.

Black Sheep Business is our program for entrepreneurs and practice owners who refuse to run their business like everyone else. Same rebel DNA, applied to strategy, team, and cash flow.

300+ Episodes

The Integrative You Podcast

Every week we go deep on root-cause health, family alignment, and the unfiltered reality of building something that matters. No scripts. No sponsors. Just truth.

Root-Cause Deep Dives

The science behind why you feel the way you feel

Family & Couples

Real conversations about alignment, conflict, and values

Behind the Business

What it actually takes to build against the grain

Built for Black Sheep

What You'll Find Here

Proven frameworks for family health

Step-by-step systems that fit real, busy lives

Practical rituals & daily habits

Make lasting change—without adding to your overwhelm

Honest, science-backed guidance

Cut through the noise and get to what really works

Tools for connection & legacy

Build deep bonds and a future your kids will thank you for

Real stories, real support

Learn from people who've walked the same path

A community of fellow black sheep

Connect with families who refuse to follow the flock

The Black Sheep Collective

This isn't a newsletter. It's a movement.

Every week, our founders share the raw, unfiltered story of building a health practice that challenges everything conventional medicine got wrong — from broke students to transforming 2,500+ families worldwide.

You'll get the soap opera, the science, and the strategies we use to help families reclaim their health. Plus early access to new programs, behind-the-scenes stories, and a community of Black Sheep who refuse to follow the flock.

🎙️

The Founders' Story

Raw soap opera — how two broke students built this

🔬

Weekly Health Intel

Root-cause insights your doctor won't tell you

🐑

Black Sheep Access

Early drops, community events & exclusive offers

Join 5,000+ Black Sheep. Weekly stories. No spam. Unsubscribe anytime.

Questions We Get Asked a Lot

Do you see patients in person?
We work with families worldwide through our virtual platform. Our programs are designed to deliver the same depth and personalization as in-person care — often more, because we analyze 75+ dimensions of your health that most practitioners never touch.
Where are you based?
We currently live in Italy with our two kids. Our practice and team operate globally. We moved because we believe in practicing what we preach — designing a life around alignment, not convenience.
Is this covered by insurance?
Our programs are not insurance-based by design. The insurance model limits what practitioners can test, recommend, and spend time on. We removed that ceiling so we can deliver what your family actually needs — not what a billing code allows.
What if I'm skeptical about functional / integrative medicine?
Good — you should be. We were too. That skepticism is exactly what drove us to build evidence-based frameworks instead of following trends. Start with our free resources or the $47 Health Decode to see the depth for yourself before committing further.
Do you work with kids and teenagers?
Absolutely. We have dedicated DNA Teen assessments and family plans specifically designed for younger members. Many of our most powerful transformations come from families who started with their children.

You've Always Been the Black Sheep.

Now there's a place for you. A system built by outsiders, for outsiders — rooted in science, driven by rebellion, and designed for the families who refuse to settle. Welcome to the flock.

Not ready for the deep dive? Start here:

Are you a practitioner?