A short history of NJ's most-referred integrative clinic
We get this question every week: "What happened to Integrative Wellness Group in Belmar? Are you still seeing patients?"
Short answer: yes. Different model. Same doctors. Better outcomes. Here's the long version.
2011 — IWG opens in Belmar
Dr. Nicole Rivera and Dr. Nick Carruthers opened Integrative Wellness Group in a small Belmar, New Jersey storefront. The thesis was simple: most chronic illness in NJ wasn't being root-caused, and there wasn't a practice on the Jersey Shore willing to sit with a complex case for the 12 months it actually took to remap it.
2015–2019 — Growth to 6,000 sq ft
By 2015, the practice had outgrown its first space and moved into a 6,000 sq ft Belmar facility — adjusting suites, an infrared sauna, low-level laser, ionic detox, movement studio, foot-bath lounge, reception, full lab draw station. At peak, IWG ran 20+ employees and was one of the most-referred integrative medicine clinics in NJ.
The patient mix was hybrid from day one. Half walked in from Monmouth, Ocean, and Bergen counties. Half flew in from across the US, EU, Australia, and Japan for week-long intensives.
2017 — The home-equipment company
Around 2017 we noticed something strange in the patient data: our long-distance patients — the ones we'd shipped home with AmpCoil, red light, brain entrainment, foot baths, lymphatic compression, bioresonance — were getting better results than the patients commuting weekly into the Belmar clinic.
We launched a second company specifically to ship that equipment to virtual patients' homes. Same therapies. No 90-minute drive each way. Outcomes improved.
That was the first data point that pointed at where the practice would eventually go.
2021–2022 — Closing the brick-and-mortar
In 2021 our son arrived. Running a 20+ employee NJ clinic, a full patient panel, and being present parents stopped being a sustainable equation. Combined with the virtual outcome data, the decision became clear.
In 2022, we closed the Belmar facility, transitioned the patient panel to virtual care, and began rebuilding the practice around the model the data had been pointing at for five years.
2022–2025 — Concierge rebuild
The first phase of the rebuild was Private Concierge — a small, deeply-supported tier for the most complex multi-system cases. This is where we sharpened the integration of Klinghardt 5 Levels, IFM, DNA precision, and the emotional/ancestral layer into one delivery system instead of three separate workflows.
2025–2026 — Foundation + DNA Precision open
In 2025, we opened access. Foundation and DNA Precision brought the same model — minus the white-glove concierge cadence — to a much wider audience. NJ families who couldn't have afforded the brick-and-mortar model can work with us now for less than a single visit at most concierge MD practices.
Why we still call it "the NJ practice"
Because we are. Both founders still live in New Jersey. The practice was born here. The patient community is heavily NJ. The /new-jersey landing page is built around the NJ identity for exactly that reason.
If you found us through an old IWG search and you're trying to figure out where to start now — the Find Your Root Cause quiz takes 10 minutes and routes you into the right tier without committing a dollar.
High-intent questions
Frequently asked
Where to take this next
Four ways to go deeper
Your Next Step
Explore Our Foundation Program
Begin your integrative medicine journey with comprehensive assessments and personalized health plans.
Explore Related Programs
Enjoying this article?
Get weekly health insights that cut through the noise. Join 9,000+ readers.
Want to know what your body is actually telling you?
The $47 Health Decode is a guided assessment that maps root-cause patterns your doctor's 10-minute appointment will never catch — personalized Brief in 24 hours.
$47 credited toward program upgrade • No subscription
Related Articles
How to Choose an Integrative Medicine Doctor in New Jersey (2026 Guide)
Most 'integrative medicine NJ' Google results are conventional MDs who added IV vitamin drips. Here's what an actual root-cause practice looks like — from the doctors who ran IWG Belmar.
Best Lyme Doctor in NJ: The Klinghardt Protocol Approach (2026)
New Jersey has one of the highest tick densities in the US — and one of the worst track records for treating chronic Lyme. Here's the Klinghardt-trained NJ approach that's been quietly working for 15 years.
Mold Illness Doctors in New Jersey: A Coastal-Humidity Guide (2026)
NJ's coastal humidity, aging housing stock, and basement-heavy architecture make it one of the worst mold exposure states in the US. Most NJ doctors don't test for it. Here's what to do instead.
Where to go from here
Four ways in. Start at whichever rung is honest for you.
You don't have to commit to a full workup to make progress. Every rung below feeds the next one — nothing you do at the free end gets thrown away when you move up.
Free · 4 minutes
Your Integrative Life Compass
13 questions, no email required. Shows which systems are driving the rest, so you stop guessing which protocol to try next.
Find your root causeEntry
Root Cause Snapshot
A written read on your pattern from the intake you already filled out — what to investigate first, and what to stop paying for.
See the SnapshotMost chosen
DNA Precision
200+ biomarkers plus your DNA, translated into a 90-day protocol with named brands and doses. Includes the INNSPO practice app.
Start DNA PrecisionHands-on
Private Concierge
A standing clinical team on your case — reachable, proactive, and coordinating the whole family. For complex or multi-system cases.
See how it works
Still unsure which rung? Book a free 15-minute call with the Director of Member Services — they'll tell you if none of them fit.
Prefer to watch?
Search "Integrative You" on YouTube for the video version of this episode — plus our full library of root-cause walkthroughs, decoded supplements, and Black Sheep rants.
Subscribe to @integrativeyou