Recurring quarterly membership · BSB or Legacy · Coaching with Dr. Nicole is a separate add-on
6
Assessments
1–2
Foundational problems first
2
Roadmaps: you + the business
90 days
Then reassess
THE BLACK SHEEP PATTERN
Revenue is up. You're running on empty.
01
Every decision flows through you.
Top performers in the wrong roles, B-players coasting, 65-hour weeks and million-dollar calls made on gut feel.
02
Your business shows up in your body.
When your values are violated at work, your body keeps score—stress, sleep, gut, migraines.
03
Freedom, by design.
Investigate you as the founder, clarify a vision aligned with your true values, then put the right people in the right seats.
WHY I BUILT THIS · BLACK SHEEP BUSINESS
Hear it from Dr. Nicole.
“Focus on the things that are the most important, align your team, improve your culture, and be a better leader.”
One minute on why this program exists — in her own words.
SEE IT BEFORE YOU CHOOSE
Inside Black Sheep Business.
Contents at a glance, not a personal result. Business diagnostic and leadership profile—not health testing.
01 · WHY WE BUILT IT
Dr. Nicole saved and rebuilt her own company, then pivoted to a business with freedom. Closing the facility wasn't a failure—it was the launch.
02 · WHAT IT'S BASED ON
Certified Scaling Up and Metronomics coaching, 10 years running a 6,000 sq ft facility with 25+ employees, plus personal and leadership development.
03 · PROBLEMS IT SOLVES
Founder bottlenecks, wrong people in seats, margin erosion behind top-line growth, price competition and burnout.
04 · WHAT YOU RECEIVE
Reports on you and the business: CEO Leadership Profile, Business Audit, Board Room Brief, Year Plan, 90-day sprint plan, INNSPO courses and Office Hours.
THE MEMBER DASHBOARD
1The Black Sheep Business Audit
2CEO leadership profile
3Board Room Brief & Year Plan
What you receive.
SKEPTICS CORNER
The hard questions. Straight answers.
The biggest objection we hear is cost. Then people tell us how much time, energy and money they've already lost to no results, or to being worse off.
HOW IT WORKS
What you get, step by step.
Step 1
Complete your six assessments
Founder, People, Cash, Strategy, Execution and Culture.
Step 2
See your problems in order
Your reports define every problem in a hierarchy, so you know which domino will make the biggest ripple.
Step 3
Uplevel the founder
The company is only as good as its founder. Get hyper clear on who you are and your true, values-driven vision, and see your leadership style, your strengths and the areas that need work.
Step 4
Act on the 1–2 foundational problems
Your first 90 days focus on the problems causing effects in every other area, guided by your personal development roadmap and your business roadmap.
Step 5
Reassess every quarter
Delta reports show what moved, and your roadmaps are rewritten to the new data.
INCLUDED FREE
The INNSPO app.
Dr. Nicole and Dr. Nick in your pocket. The app they designed holds the tools they use in their own lives: their meditations, their mindset work and more, plus an AI coach built on their own methods and on mindset pioneers such as Napoleon Hill, Neville Goddard, Dr. Demartini and Dr. Joe Dispenza. Included with Black Sheep Business.
For leaders who want to overcome their barriers. If that's health, mindset, business or relationship, we have something for you.
A deep investigation into you as the founder
Scaling Up and Metronomics tools for small and medium businesses
A business built to serve you and your family
Not a generic business course
Not copying what competitors do
Not growth at the cost of burning out
THE SHIFT
Where you are. Where you're going.
Every decision flows through you.
Your business shows up in your body.
Goals of the work, not guaranteed results.
WHAT YOU'RE WORKING TOWARD
A business that serves you.
You know your business better than any consultant.
Every blind spot across four pillars, in writing.
Your team runs without you.
The right people in the right seats, with a rhythm that holds.
You lead with data, not gut feel.
A plan you review every Monday, rewritten every quarter.
You get your life back.
Freedom to have a life you enjoy—growth without burning out.
These are the goals of the work, not guaranteed results. Your progress depends on your starting point, consistency and individual circumstances.
FOUNDER FIRST
The company is only as good as its founder.
Get hyper clear on who you are and your true, values-driven vision. See your leadership style, your strengths and the areas that need work.
Personal development roadmapBusiness roadmap
Founder
People
Cash
Strategy
Execution
Culture
YOUR PROBLEMS, IN ORDER
Find the domino that makes the biggest ripple.
Your reports define every problem in a hierarchy, so you know exactly where to push first.
1–2
Foundational problems
The ones causing effects in every other area. Your first 90 days start here.
Then
The ripple
People, Cash, Strategy, Execution and Culture start to move.
Every quarter
Reassess
See what fell, then pick the next domino.
WHAT YOUR REPORTS SHOW
The founder and the business. Side by side.
Six assessments: Founder, People, Cash, Strategy, Execution, Culture. Most programs fix the business and ignore the person running it. Your reports investigate both, because the company can't outgrow its leader.
THE FOUNDER
You, the leader
CEO Leadership Profile: how you lead under pressure
Health × Business Bridge: what the business is costing you
CEO Commitment Card: the one thing you own this quarter
THE BUSINESS
The company you built
Business Audit across People, Cash, Strategy, Execution and Culture
Board Room Brief: your findings as executive talking points
Year Plan and 90-Day Sprint Plan with KPIs and checkpoints
Quarterly Audit with delta framing, so you see what moved
BSB OR LEGACY
Same investigation. Legacy adds the operating tools.
BLACK SHEEP BUSINESS · BOTH PLANS
Six assessments
Quarterly reports, Year Plan & 90-day sprint
INNSPO courses
Monday Founder Office Hours
LEGACY ADDS THE OPERATING TOOLS
Values Discovery
Marketing Strategy & Brand Blueprint
Meeting rhythms, offsites & sprint playbooks
Operational templates & hiring scorecards
Private 1:1 coaching is an optional add-on to either plan.
Choose BSB if you want the investigation and the plan. Choose Legacy if you also want the templates, scorecards and playbooks to install it.
THE HONEST COMPARISON
Not generic coaching. Your business, your leadership.
What you get
Generic business coaching
Black Sheep Business
Where it starts
Your funnel, your offer, your tactics
You as the founder, then the business
Personalized
Same program for every client
Built from your six assessments and quarterly data
Leader and business developed together
Proven operating system
Whatever is trending
Scaling Up and Metronomics
Works with your executive team
Kick-off, quarterly reviews, annual planning
Measures progress
Feel-good accountability calls
Re-assessed every quarter with delta reports
Coach has run a company
Often not
10 years, 6,000 sq ft facility, 25+ employees
Black Sheep Business. Choose your system.
Black Sheep Business
$1,498/quarter
Recurring quarterly membership.
Six assessments: Founder, People, Cash, Strategy, Execution, Culture
90-day sprint plan and quarterly re-evaluation
INNSPO courses and Monday Founder Office Hours
No private 1:1 coaching or health labs included.
BSB Legacy
$1,998/quarter
Recurring quarterly membership.
Everything in BSB
Values Discovery and Marketing Strategy Blueprint
Operational templates, hiring scorecards and implementation playbooks
No private 1:1 coaching or health labs included.
Both plans are self-led. Private coaching with Dr. Nicole is a separate add-on, shown below.
WHY I BUILT THIS · BLACK SHEEP BUSINESS LEGACY
Hear it from Dr. Nicole.
“Those types of tools and frameworks are absolutely fucking essential.”
One minute on why this program exists — in her own words.
OPTIONAL ADD-ON · AFTER YOU CHOOSE A PLAN
Want help implementing? Add coaching with Dr. Nicole.
Your BSB or Legacy plan gives you the reports and the plan. Coaching is a separate add-on: implement them alongside a certified Scaling Up coach and entrepreneur who has run her own company.
Personal development, leadership development, and business strategy and execution—combined in one coaching methodology using Scaling Up and Metronomics. Develop the leader while building the strategy, priorities, and execution rhythm of the business.
Scaling Up coachMetronomics coach10 years running her own company6,000 sq ft facility25+ employees
WITH THE FOUNDER
Foundation Coaching
$7,998/quarter · $2,666/month option
Dr. Nicole works with you on your mindset, vision and leadership. Your BSB reports choose the one focus for the quarter.
A 45-minute founder session with Dr. Nicole to set your quarter
Mindset, vision and leadership work for the founder/CEO
One focus for the quarter, chosen from your BSB reports
Bite-size weekly coaching through your 90-day cycle
Targeted playbooks matched to your bottleneck
WITH YOUR EXECUTIVE TEAM
Scale Coaching
$16,998/quarter · $5,666/month option
Scale is a full partnership with your executive team, not simply more 1:1 coaching. We work alongside your leaders to turn strategy into coordinated execution.
01Strategy and Vision Kick-Off.Two facilitated days with your executive team: vision, strategy, the one priority, who owns what.
02Weekly meeting rhythm.Your team runs a weekly meeting with a set agenda, so decisions stop routing through you.
03Quarterly strategy meetings.Each quarter: review what worked and what didn't, then map the following quarter.
04Annual planning and year-end review.Close the year with the team, measure what moved, and set next year's plan.
Coaching is a separate purchase, added to BSB or Legacy. The membership never includes private 1:1 coaching.
A 90-day business scaling audit is a structured diagnostic that scores a company across People, Strategy, Execution, and Cash — the four pillars that determine whether a business scales or stalls.
Unlike traditional consulting, the audit uses AI-powered assessments to create objective audits, identify blind spots, and generate prioritized 90-day execution plans. It's repeated quarterly to track progress and recalibrate strategy.
How do you assess business scalability?
Business scalability is assessed by evaluating four interconnected pillars: People (team alignment), Strategy (market positioning), Execution (operational systems), and Cash (financial health).
Each pillar receives a numerical score based on responses to a comprehensive diagnostic assessment. The AI compares results against proven scaling frameworks to identify the weakest link and highest-leverage actions.
What AI-generated reports does Black Sheep Business produce?
BSB generates 4 core reports each quarter: a Business Diagnostic Report, CEO Leadership Profile, Quarterly Audit with trend analysis, and a 90-Day Action Plan — all personalized to your assessment data.
Legacy tier members also receive a Marketing Strategy & Brand Blueprint, Company Identity Report, and operational templates. All reports are viewed in a premium interactive report viewer.
Inside Black Sheep Business.
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WHY WE BUILT IT
Success should not cost you your health, your home, or yourself.
We grew fast, grew big, struggled and overcame. Dr. Nicole saved her company, became a Scaling Up and Metronomics coach, then pivoted to a business with freedom. A typical Scaling Up coach charges $120K+ a year and works only with $10M+ companies. She built BSB to bring these tools to small and medium-sized businesses.
10 years running a 6,000 sq ft facility with 25+ employees
Closing the facility wasn’t a failure, it was the launch
A business that serves you and your family
SKEPTICS CORNER
The questions you’re already asking about Black Sheep Business.
“How does it work?”
Six assessments — Founder, People, Cash, Strategy, Execution and Culture. Your reports show what is holding the founder back, what is holding the business back, and how one drives the other. Then a 90-day sprint to act on it.
“Why this structure?”
It runs on the Scaling Up and Metronomics operating system, made usable for small and medium-sized businesses — but it starts with you, because every decision currently flows through you.
“Do I need a coach?”
No. You can run it yourself. Coaching with Dr. Nicole is a separate add-on if you want help implementing it.
“What changes?”
Decisions stop bottlenecking on you, the right people go into the right seats, and the growth stops costing you your health and home.